Social media video production
Why create videos for social media
Video is the most shared content on social media. As of January 2017, Facebook has 1.86 billion monthly active users, 1.3 billion people use YouTube and on Instagram, 70% of the most used hashtags are branded. The world is quite literally at your fingertips. It’s not just about the numbers, either. The amount of information about users on these platforms is staggering. You can target your video to be shown to people who live in an exact area or work for a specific company.
How our social media videos work
We like to start with the end in mind. What is your most profitable product or service? Who is your ideal target customer? Where do we find them? Do they use Facebook or Instagram? How do we get your message in front of them? The answers to these questions become the toolkit for creating video with the most impact, and then the signposts for deploying your content to your customers timelines and newsfeeds.
Different types of social media videos
Google loves video. How do we know this? Because Google bought YouTube for $1.65 billion in 2006. If you upload content to your YouTube channel and then embed it on your website, Google recognises YouTube videos as a ranking signal for quality content. Beyond this, YouTube content is now organically included in search results on Google. In short, video is great for your search rankings.
Facebook was originally invented for colleges and universities in the United States. In 2017 with nearly 2 billion monthly active users, the age demographic ranges from 13 to 65-plus. The average mobile user checks their Facebook 14 times per day, spending roughly 2 minutes and 22 seconds in the app. Your video content has the potential to be seen by your customers each and every single time they refresh their newsfeed.