Video is the most shared content on social media. As of January 2017, Facebook has 1.86 billion monthly active users, 1.3 billion people use YouTube and on Instagram, 70% of the most used hashtags are branded. The world is quite literally at your fingertips. It’s not just about the numbers, either. The amount of information about users on these platforms is staggering. You can target your video to be shown to people who live in an exact area or work for a specific company.